Saturday, June 20, 2009

Calvin Klein Threesome Billboard


Well, technically, there were four people in the new Calvin Klein billboard found all over New York. But one male was asleep on the floor and only three were sandwiched in topless action. The threesome on the couch is certainly attention-grabbing~~. I wonder if it's better with two girls and one guy instead, but that's beside the point. Apparently, some people like these billboards which border on pornography, while others felt that CK went too far.

I'm not sure how I feel about it. Those models look young. I sure hope this is not educating our next generation of youngsters to participate in sexual group activities with no regards to (1) safety, (2) responsibility, (3) other good old-fashion values (like trustworthiness, loyalty, and respect).

Calvin Klein is known for its provocative, sexy advertising including the campaign that propelled Kate Moss into stardom in the early 90's. Hmmm, honestly, I don't hate the image. Perhaps I'm one of the multitude of people who had been desensitized to such sexually overt images. I'm fully aware that sex sells. And I also hope that, one day, good old fashion values can translate into visual images and sell products too.

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