Red Hot Lips

I believe that every girl should have at least one SIZZLING hot red dress, which should be worn to impress at a party, with lips to match. For that purpose, Lancôme's new L'ABSOLU ROUGE Advanced Replenishing & Reshaping Lipcolor Pro-Xylane™ is here to deliver the perfectly plumped up lips. The hydrating formula used to make the lipstick purportedly goes up to 8 hours and fills out fine lines. Don't shy away from the luxurious red lipcolor just because it is dramatic. It will also go with a white shift dress for a bold futuristic statement.

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Update (Feb 12, 2009) -- From Lancome.com

Fifteen beauty journalists from across the world came together in Paris for the 2009 Marie Claire Prix d’Excellence de la Beauté and honoured Absolu Rouge by Lancôme. These awards are deemed one of the most important beauty awards in the industry.

Absolu Rouge was chosen for its innovative and highly effective Pro-XylaneTM- enriched formula, its voluptuous shades, its high-tech case and its flamboyant advertising campaign.

As a tribute to cult Rouge Absolu, and heir of the Clef de Coquette – this unique lipstick created in 1951 by Armand Petitjean, founder of the House of Lancôme -, this new lip cream reinterprets the symbol of eternal femininity.

For the first time, Pro-Xylan™ is included in a lipstick for intensely reshaped and redefined lips

Absolu Rouge is now available in thirty-six absolutely voluptuous shades. An impressive number of rich and radiantly pure colours to express the complexity of femininity’s emotions. A femininity that the original fragrance of Absolu Rouge, created from violet, hawthorn, lilac, vanilla, peach and raspberry, cannot fail to enhance.

A true beauty gem, Absolu Rouge warranted a case that measured up. Its totally new system is a bold reinterpretation that for the first time offers a case with a magnetic clasp, worked by four micro-magnets. The lipstick’s black cap comes off at the base and is repositioned in one simple movement, in a perfect touch of absolute refinement.