Wednesday, March 25, 2009

Bobbi Brown Limited Edition Runway Kit

This is called the exclusive runway kit because it is inspired by Bobbi's work on the runways of New York Fashion Week. It includes the new Runway Shimmer Brick Eye Palette ($40 by itself, see below), a silver metal compact featuring ten sheer, pure pearl eye shadows; a sparkling Pink Crystal Glitter Lip Balm; and mini Eye Shadow and Lip Brushes, and they come all in a silver clutch.

And that's not all~~~. It is Limited Edition, a great marketing technique where you limit the quantity you manufacture (less supply) in order to create a seemingly greater demand for the product. Hey, I'm not saying that's necessarily bad. Bobbi Brown does come out with amazing cosmetics, and the eye colors here are very pretty too. In fact, the Shimmer Brick Eye Palette is on back order, thus proving some aspect of the high demand insinuation. In other words, the Runway Kit is very good value for your money. Nice going, Bobbi Brown.

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